Success stories

Results from our beta launch cohort

“I've become a contributor for one of the country's top retail industry publications. It's what all the decision-makers I'm working with read. This course gave me the framework and push I needed. I've just been published!!! I can't thank Georgia enough, this is the real deal! ”

Founder, The Purpose Agents

Anna Forster

“I swear, Georgia is like a PR savant haha - I've worked with PR people in the past and their tactics have got nothing on this playbook to get featured in the media. Thanks for really caring about my business and brainstorming with me - invaluable! ”

Designer & Founder

Cyn Johnson

Applications close soon!

Apply today to join Powerhouse PR

Here's a taste of what you'll learn in this "better than a degree" course

Not sure what to expect? Here's 50 things.

  • Leverage your existing experience to get PR

  • Target potential customers through the media

  • Set PR goals that meet your business goals

  • Use earned media to build trust in your service or product business

  • Define your voice in the media - are you an Expert, Tastemaker or Disruptor?

  • Write a killer personal and brand bio that will get you noticed - with my 4 essential ingredients

  • Get a whole new level of media savvy and judge if any story you read is a PR-driven story

  • Give your product, service or event a newsworthy angle

  • Get people talking using controversy and the bizarre in the right way

  • Create a story that gets your target audience to take action

  • Be a “partner” not a “peddler” in the eyes of journalists

  • Become a featured expert source in top tier publications

  • Choose the right journalists to speak to

  • Find direct contact information for the media - without spending a cent on media databases

  • Choose the right media outreach approach - there’s 3

  • Know when to pitch - to magazines, websites, nightly or morning TV news, the radio and more

  • How to pitch in a way that won’t get you blacklisted

  • When and how to follow up with a journalists (in a way that won’t get you blacklisted)

  • What to say to a news desk

  • Receive expert source requests into your inbox every day

  • Curate events the media will enjoy and remember (so you’re top of mind for their next story)

  • What's in a good media kit

  • What to do if you know your event will draw a big crowd

  • Set up a great shot for a newspaper photographer

  • Create a PR plan that integrates into your marketing and business plan

  • Build a media release - that gets picked up by the media

  • When to use an external spokesperson or ambassador

  • When to use a news release vs a lifestyle release - you’ll know the value in a “listicle”

  • How the media “domino effect” works - and how you can make it work for you

  • Get your own bylines in top tier media - yes, get published!

  • Manage a film crew

  • What a media release distribution service is, and when to use it

  • Get your own bylines in top tier media - literally become a contributing writer

  • Pitch protocols to become a regular media contributor

  • 6 principles of great content

  • Use copywriting tools like analogy, the unexpected and emotion to create "can't stop reading" content

  • Turn abstract concepts into memorable, concrete visuals

  • Find story inspiration for guest posts or your own blog (it’s not Google!)

  • Recognise and use the 6 top guest post formats that drive sales leads

  • Get readers past the headline of a story

  • Write “can’t not click” headlines > and more than 20 done-for-you formats to create your own

  • Get top tier influencers sharing YOUR work

  • Make the most of unexpected benefits of a media profile - I’m not just talking about increasing your rates or invitations to speak on panels

  • Choose social media influencers that will get noticed by the media

  • When to use a ghost writer or hire an in-house editor

  • Integrate PR into your paid advertising plan > and get higher ROI on every dollar spent

  • Avoid the pitfalls most small business owners make when hiring a PR agency

  • Use industry-specific directories to increase RSVPs for your media or influencer event

  • Turn your social media posts into guest post contributions

  • The 10-point-checklist to follow for a successful pitch to your editor

Applications close soon!

Apply today to join Powerhouse PR

Meet your host

About Me

I am an award winning entrepreneur and PR expert. I’m a Forbes “Under 30” lister and was named in Vogue Australia’s “60 names that will define the next 60 years”. I began my career as an agency PR consultant working with household brands names from Vegemite to Groupon, Smirnoff to Woolworths. I went on to work in-house for multi-national companies such as Westfield and Pernod Ricard. My specialty has become growing 7-figure start ups in hot niches. I co-founded Silverfox Management Group, Australia and NZ’s first agency to exclusively represent mature age models. The Australian Financial Review described Silverfox as a “baby boomer whisperer” helping brands advertise to the older generation. Most recently I co-founded Trichomia, owner of Soul Seed hemp foods and Hemple CBD brands. Both Forbes and The Telegraph UK describe Hemple as reaching “cult status”. I or brands I’ve co-founded have appeared in Stylist, The Daily Mail, Mornings, The Australian Financial Review, Future Women, SmartCompany, Better Homes & Gardens and more. My hands-on, honest and “no BS” approach gets results fast. My mission is to enable business owners, like you, to cut through the noise, get people talking and provide real value to their audience.

Georgia Branch

Instructor

Meet your host

About Me

Applications close soon!

Apply today to join Powerhouse PR

FAQ

  • I'm a founder, is this for me?

    If you haven’t run your own business, you just don’t get it. I worked in PR for years and I just didn’t get what was important from a business owners’ perspective. I spent the first half of the last 10 years as a PR pro and the last half as a small business owner (I've co-founded a B2B service business as well as a retail product business). I've distilled all that knowledge for you and made it into one blockbuster course.

  • Is this course current?

    There'll be no "set and forget" here. Once you've been accepted into the course, it's yours for life. I’ll keep updating so its up-to-the-minute current, and you can refer back to again and again.

  • Does PR even drive sales?

    I'm talking about “performance PR” - the kind that builds relationships, credibility and tangible business results. Often, PR articles are top performers on Facebook ads. Within the course I'll show you how to amplify PR results through paid media to build trust and get strong ROI.

  • But, I already have a PR rep.

    After this course, you’ll be able to DIY and dominate or go in eyes wide open to how PR works so you can get the best results from your agency or PR rep.

  • I'm a comms student - is this relevant for me?

    Yes! This course will completely reframe your approach to earned media in the context of small business owners. You'll be able to serve future clients better and build your personal brand, which can lead to more job opportunities. You can’t find this stuff in a university degree or on Google. And I'm confident you can't learn it from anyone else.

Last chance to apply

Let's do this!